Talking Swimwear with Kendall Farr

Kendall Farr, from Glamour Magazine, recently came to Chicago with Land’s End to provide their swimwear expertise. Even though I couldn’t attend the event, Kendall was nice enough to chat with me about this summer’s biggest trends!

My favorite trend that Kendall told me about was definitely Old Hollywood. How cute is that high waisted bikini pictured above? Retro, glamourous, and also, modern. So cute!

I also love the Architectural trend. This minimalist collection has strong graphic lines to flatter your shape, like the one shoulder suit below.

Other things to look out for are bohemian influences, like corals, tropical florals, and fun paisley prints. If you are more of a sporty girl, surf inspired swimwear is definitely for you. Look for lots of stripes, pattern mixing and athletic swim shirts.

Beyond these trends, Kendall stresses that it’s all about ultimate swimsuit confidence, which doesn’t start with trends – it starts with a really great fit. After all, what looks good on one woman might not look good on another. The best swimsuit this year is the one you feel confident in.

Thanks for the tips, Kendall!